The L’Incroyable Blowdry


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Hair trends come and go like the seasons, but a salon-perfect blowdry will never go out of style. The blowdry trend has burst onto the beauty scene with full force and as a result, today’s women are seeking the perfect blowdry more than ever before. What was once reserved as a hairstyle for special occasions only is now a vibrant, luxurious, and accessible beauty ritual used around the world.

Enter Kérastase PARIS and it’s revolutionary new release – the L’Incroyable Blowdry!


The L’Incroyable Blowdry is an innovative game changer in the world of at-home hair styling. This miracle reshapeable heat lotion provides optimal shapeability and infinite options to reposition the hair without reapplying the product, all while avoiding stiffness in the hair. With the L’Incroyable Blowdry, your blowdry will not only last longer, but you’ll also have limitless styling options with beautiful results, each and every time.

Composed of the most inventive technology currently in hairstyling, the L’Incroyable Blowdry’s unparalleled shape memory allows you to style and restyle in minutes. That means that you can go from straight to curly and back again, without enduring the hassle of having to reapply the product. This unmatched versatility is thanks to stimuli responsive styling – a reshapeable microwax technology that reinvents the art of heat-styling.

Here are just a few of the gorgeous hairstyles that you can achieve using this product:

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Here at MacCom, we give the L’Incroyable Blowdry by Kérastase PARIS two BIG thumbs up! So what are you waiting for? Immerse yourself in the blowdry trend and get your hands on a bottle today!