MacIntyre Communications and Matrix Canada teamed up to host the launch event for the new Biolage R.A.W products. The event took place at Oblic Hair Salon in Montrèal. The day consisted of personalized V.I.P hair treatments using the new Biolage R.A.W products for top-tier media editors. Following these appointments the salon was filled with influential bloggers and beauty writers for an evening of fun! Guests were educated on the new Biolage R.A.W products while also enjoying a variety of activations including an essential oils bar.