MacIntyre Communications coordinated a consumer event at the Toronto Eaton Centre for NYX PROFESSIONAL MAKEUP. The objective was to drive traffic to the new NYX store and drive sales during its grand opening weekend. The consumer activation included a vlogger 'meet and greet' for NYX fans and shoppers, as well as NYX ambassadors handing out thousands of branded chocolate bars throughout the mall that contained a gift-with-purchase.
MacIntyre Communications produces content and develops programs that prompt user-generated content for brands. MacIntyre Communications executed a program with five Canadian influencers to highlight Garnier’s iconic Micellar Water. Influencers had their kids apply their makeup and REMOVE it using the star product. Content was featured on influencer platforms and was featured on Garnier social platforms.
MacIntyre Communications developed a strategic social media plan in conjunction with a series of events for NYX PROFESSIONAL MAKEUP. The objective was to drive awareness to the grand opening of the NYX store at the Toronto Eaton Centre. Three custom snapchat filters were designed to takeover different geographical areas in the city that were frequented by the target market. Over the course of 48 hours, the custom filters were seen and used by influencers, tastemakers, and media.
MacIntyre Communications developed a strategy for bringing the story of the Miraj Hammam Spa by Caudalie to life. The media relations program included creative pitching, events, press days and experiential activations. As a result, the program gained the spa recognition in the Top Spas of America and continues to build brand awareness month after month.
“MacIntyre Communications has indeed been an incredibly positive asset to our company. If there is an example of a one stop shop for a PR and communications firm, this is it! Unlimited connections, an energetic and abundant staff, and very importantly, attention to detail with not only the main focus of helping businesses grow, but organization and efficiency with internal accounting and management skills.”
Surinder Bains, Spa Owner
Public Relations Campaigns
Public Relations Campaigns
MacIntyre Communications developed the concept and executed all aspects of the national #LoveMyHood campaign for Bench. Canada. The campaign included media relations, influencer programs, media previews, blogger activations, social media, in-store campaigns, contesting, and consumer-facing initiatives. The ground-breaking success of the Canadian campaign resulted in an international Bench.
“MacIntyre Communications has brought us innovative ideas, strategic-thinking and creativity. The entire team is helpful, dedicated, exceptionally professional, fun to work with and energetic with each campaign. More recently, they developed a PR campaign called #LOVEMYHOOD that was a success in Canada and then became the global campaign in 2015 for Bench. UK. MacIntyre Communications' experience and expertise has helped realize a level of media coverage we would not have been able to obtain on our own through radio, TV, print and online. If effective public relations and unmatched media coverage, either local or national, is the goal, MacIntyre Communications will give you excellent results.”
Aristea Fotopoulos, Head of Marketing, Freemark Apparel Brands
MacIntyre Communications partnered with YSL Beauté to open the first Canadian YSL BEAUTY HOTEL - the legitimate evolution of the already well-known YSL BEAUTY CLUB - an exclusive immersive experience dedicated to beauty and music. Successful execution of the media and consumer event included strategy, media relations, guest-list and on-site coordination.
MacIntyre Communications developed a blogger program in partnership with LE CHÂTEAU to drive awareness of the brands current clothing collections. Twelve relevant, fashion-focused influencers from cities across Canada were approached to take part in the brand ambassador program for twelve months. Each month, bloggers were responsible for representing LE CHÂTEAU’s collections via their digital and social platforms.
“Always impressed with the continuous flow of creative Ideas complemented with the right strategic approach in both in Public Relations and in Social Media. Thinking out of the box with a unique concept such as our ambassador program has resulted in a lift in buzz and engagement.”
Paolo Volpe, Vice President – Marketing
MacIntyre Communications has executed two successful store openings for Artemano, a furniture boutique, in Toronto and Ottawa. The Toronto opening included both media and consumer attendance, along with food, drink, social media activations, and a performance by songstress Chantal Kreviazuk. The Ottawa store opening boasted creative performances by music duo M'Michele, along with food, drink, and private media tours.
“In the past 18 months, we left our comfort zone in Quebec to launch our first 2 out of province stores in Toronto and Ottawa. Today, these stores are amongst the company's most successful locations and MacIntyre Communications is one of the biggest reasons. They have been a tremendous partner by treating our business like it was their own. Our brand is continuously getting media coverage which continues to drive new people to our stores. In my 20 year career, they are the most hands on PR agency I have ever worked with. Simply a pleasure”
Sean Surkis, CMO of Artemano
MacIntyre Communications developed a successful public relations campaign in partnership with The Body Shop to drive awareness of their newest launch - Shea Butter and in celebration of their 25 year anniversary Community Trade partnership in Ghana. The program was a 360 approach that included media relations, media and influencer events in markets across Canada, press trips, a cross-country broadcast tour, blogger gifting and in-store consumer activations.