Consumer Activations

MacIntyre Communications coordinated a consumer event at the Toronto Eaton Centre for NYX PROFESSIONAL MAKEUP. The objective was to drive traffic to the new NYX store and drive sales during its grand opening weekend. The consumer activation included a vlogger 'meet and greet' for NYX fans and shoppers, as well as NYX ambassadors handing out thousands of branded chocolate bars throughout the mall that contained a gift-with- purchase.

Content Creation

MacIntyre Communications provides content creation and develops programs that prompt user-generated content for brands. MacIntyre Communications executed a blogger lookbook for the launch of a new division within GEOX. This lookbook featured six bloggers in the new Nebula collection. Content was featured on each of the blogger's digital platforms and GEOX was able to share the content with their consumers through a newsletter and on their social platforms.

Social Media

In 2016, MacIntyre Communications developed a strategic social media plan in conjunction with a series of events for NYX PROFESSIONAL MAKEUP. The objective was to drive awareness to the grand opening of the NYX store at the Toronto Eaton Centre. Three custom snapchat filters were designed to takeover different geographical areas in the city that were frequented by the target market. Over the course of 48 hours, the custom filters were seen and used by influencers, tastemakers, and media.

Media Relations

MacIntyre Communications developed a strategy for bringing the story of the Miraj Hammam Spa by Caudalie to life. The strategy included creative pitching, events, press days, and experiential activations. As a result, the program solidified the Miraj Hammam Spa by Caudalie as one of the Top Three Spas in 2014, awarded by Spas of America.

“MacIntyre Communications has indeed been an incredibly positive asset to our company. If there is an example of a one stop shop for a PR and communications firm, this is it! Unlimited connections, an energetic and abundant staff, and very importantly, attention to detail with not only the main focus of helping businesses grow, but organization and efficiency with internal accounting and management skills.”

Surinder Bains, Spa Owner

Public Relations Campaigns

MacIntyre Communications developed the concept and executed all aspects of the national #LoveMyHood campaign for Bench. Canada. The campaign included media relations, influencer programs, media previews, blogger activations, social media, in-store campaigns, contesting, and consumer-facing initiatives. The ground-breaking success of the Canadian campaign resulted in an international Bench. Campaign in 2015.

“MacIntyre Communications has brought us innovative ideas, strategic-thinking and creativity. The entire team is helpful, dedicated, exceptionally professional, fun to work with and energetic with each campaign. More recently, they developed a PR campaign called #LOVEMYHOOD that was a success in Canada and then became the global campaign in 2015 for Bench. UK. MacIntyre Communications' experience and expertise has helped realize a level of media coverage we would not have been able to obtain on our own through radio, TV, print and online. If effective public relations and unmatched media coverage, either local or national, is the goal, MacIntyre Communications will give you excellent results.”

Aristea Fotopoulos, Head of Marketing, Freemark Apparel Brands

Event Production

MacIntyre Communications partnered with Greta Constantine to execute the 10th Anniversary runway show at Toronto Fashion Week. Successful execution of the runway show included strategy, media relations, event production and on-site coordination.

Blogger Programs

MacIntyre Communications developed a blogger program in partnership with LE CHÂTEAU to drive awareness to its revamped footwear collections available to consumers across Canada. Fifteen relevant, fashion-conscious bloggers from cities across Canada were approached to take part in the brand ambassador program for twelve months. Each month, bloggers were responsible for representing LE CHÂTEAU’s various footwear collections via their digital and social platforms.

“Always impressed with the continuous flow of creative Ideas complemented with the right strategic approach in both in Public Relations and in Social Media. Thinking out of the box with a unique concept such as our ambassador program has resulted in a lift in buzz and engagement.”

Paolo Volpe, Vice President – Marketing

Store Openings

MacIntyre Communications has executed two successful store openings for Artemano, a furniture boutique, in Toronto and Ottawa. The Toronto opening included both media and consumer attendance, along with food, drink, social media activations, and a performance by songstress Chantal Kreviazuk. The Ottawa store opening boasted creative performances by music duo M'Michele, along with food, drink, and private media tours.

“In the past 18 months, we left our comfort zone in Quebec to launch our first 2 out of province stores in Toronto and Ottawa. Today, these stores are amongst the company's most successful locations and MacIntyre Communications is one of the biggest reasons. They have been a tremendous partner by treating our business like it was their own. Our brand is continuously getting media coverage which continues to drive new people to our stores. In my 20 year career, they are the most hands on PR agency I have ever worked with. Simply a pleasure”

Sean Surkis, CMO of Artemano

Product Launches

MacIntyre Communications launched Lancôme Grandiôse in Toronto, Canada. The project included media relations, full event production, development of press material, and on-site event coordination. The launch consisted of a theatrical production, live ballet performers, live music, a media and beauty buyer dinner, product installations, and a performance by National Ballerina Heather Ogden. The launch proved successful with national coverage and social media traction.

“When I hired MacIntyre Communications to coordinate media events for product launches, I truly felt like they became a part of our team. Not only are they results oriented, resourceful and creative, they are also a delight to work with.”

Julie Tremblay, Public Relations Manager, Lancôme