Roots

In February 2021, Roots announced an exciting partnership with Révolutionnaire, a brand committed to celebrating diversity through inclusive apparel and beyond. The partnership launched with the release of the ‘Dreams Fuel Revolutions’ t-shirt, followed by a collection of race, gender, size, ability and age inclusive apparel and leather goods.

To garner media and influencer attention for this important partnership, maccomm executed a multi-pronged approach across Canada and the U.S. including traditional media outreach, gifting and a launch event. The feedback to this campaign has been poignant. Not only did the partnership help us tell compelling brand stories, but we were able to connect to an extremely important purpose. Over 160 influencers, celebrities, tastemakers and opinion leaders across North America were gifted the collection. We were able to achieve nearly 6M social impressions and over 25M media impressions.